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A few days ago, a central-level media research company in Beijing, Shanghai and Guangzhou to do about the sports brand market research, surveys allow consumers to Nike and Adidas humane compared, the results Adidas in the eyes of consumers is a mature male the image, and the image of Nike is a young athlete, in adolescents market share ??????? to be more. The report shows that the vast majority of consumers believe the brand Li Ning Li Ning also the spokesperson. From several brand image promotion to compare, Nike more emphasis on athletes, it adopted a strategy to promote the image pyramid. Spire from top athletes to the national team, then NBA league provincial team until the package to the general youth basketball activities, to include the four elements of the hierarchy of the entire sporting goods market constitution. Nike's brand image promotion in China is undoubtedly very successful, from shooting many Chinese basketball fans, dunk and even chewing gum demeanor both Jordan and Nike basketball market advocate general goes. Li Ning as a considerable international influence of athletes, naturally has a high brand value, but as a brand spokesperson, and fairly incomplete, it will be mistaken for a gymnastics supplies professional brand. So, since 1999, Li Ning Company on the series hire Qu Ying and Li as its spokesperson, trying to pull it Retro jordans for sale from the Li Ning brand of personal image, and take market-oriented "fashion" line. From the long-term strategic point of view, this is undoubtedly a wise choice. Adidas has been playing from the beginning mature male image, so the customer base is relatively simple. Adidas took advantage of Jordan retired, Nike's expansion stagnated gap began to adjust strategies. It replaced the three trefoil symbol bars, even more stylish. In addition, adidas branding mistakes to make up for the year, enabled the Lakers' Kobe Bryant? Bryant consumer groups competing for teenagers, these strategies so that its sales were picking up. Emotional achievement winning the first brand in the Athens Olympics last year, Liu Xiang, always remember that people in a cross, while historic, "the laws are made to be broken," advertising also achieved great success, so deeply imprinted in the Nike people's minds. May Nike and "China Air" the hand is no accident. Liu Xiang still unknown early in time, it has been incorporated into the Nike vision, and recommended alumnus Li Tong (when Nike signed Athletes) under late May 2004 had contact with Nike. Michael? Johnson was invited to China, Liu Xiang felt Johnson was in good shape, so Nike boldly develop programs based on this fact. The whole event from June to begin planning to begin in late July to promote, through public relati cheap foamposites ons and networking, the Chinese team to Athens 10 days ago launched advertising. In addition to advertising, Nike also designed in Sina News Liu Xiang, Liu Xiang, gold medal after 30 million people go browsing Liu Xiang's every move. While other companies are planning to make endorsements when Liu Xiang, Nike has been the first time to a national audience to provide a comprehensive understanding of Liu Xiang's platform. One industry experts at the anatomical success Nike said: "Nike does not sell shoes, only marketing emotion!" The so-called emotional marketing, is the difference between personal feelings and needs of consumers as the core of corporate brand marketing strategy, by means of emotional Packaging emotional marketing, advertising emotion, emotion reputation, emotional design strategies to achieve business objectives. Classic Nike athletes closely when said Jordan, from 1985 has been 20 years since the signing, Jordan shoes have also been developed to "18 generation", go to China this year, Nike Jordan again for high school league championship awards. Jordan endorsement of Nike products, to convey to children the concept of basketball players, deepen their longing for basketball. In fact, many companies are also sponsoring Jordan, and consumers are very natural to think of Michael Jordan and Nike together. Just 10 years of work exper buy cheap jordans online ience in the Nike Pan Jianhua, said: "Sport is the emotional nature of business, is that people's excitement sadness and joy, and cultivate emotions like love, like, need to accumulate many domestic sponsorship is short-term, and such. The effect is almost zero, because the consumer is very forgetful. If the company selected image associated with their motion, should serve as a long-term investment. "Localization is the key to competitiveness, of course, Nike as an international brand, to seize the domestic market, ultimately facing a localization issue. From the market situation, Nike launched in early 1999 100-400 yuan low-priced clothing and a variety of sports shoes market strategy has died down. Nike market failure in this regard is planned; on the other hand also shows that Nike did better adapt to the domestic consumer spending and consumption habits and market operation mode. According to some domestic sales agents reflected in the Chinese market, Nike, Adidas, and some international brands of production and marketing is basically copying the mode of operation of the European market and can not add a single, reduced orders, withdrawals, not very strong for strength Domestic sales agents, the risk is too difficult to bear, which undoubtedly hampered the development of international brands in the country. International brands in the domes jordan retro 14 white/fuchsia blast/black tic research, production, marketing personnel localization is the key to their future victory. Sporting goods market for consumer feedback to its corporate style designs to market adjustment process is too slow, but also obvious drawback of these international brands.before we have reported as Brand Jordan's brand new shoes, the spokesman Westbrook has a variety of Jordan XX9 Air PE see: Wei less 12 pairs of Jordan XX9 Air PE physical map. In today, the thunder of war parrot game, Granville less on foot a orange Jumpman Jumpman logo version of the air jordan XX9 PE and white upper tie-in orange Jumpman logo and bottom details, tone of the whole and the thunder home extremely commensurate. Although less prestige today 29 points and 8 assists and 5 rebounds performance, but in the lack of Adu, eventually lost to the eyebrows brother headed Parrot. more the latest shoes running shoes, NBA anecdotes and sports knowledge, please pay attention to the most Niubi sports equipment community [when off], microblogging search "when off, micro channel search dunkhome and extra welfare wayward send.released new Shanghai review last article: air max sandals Givenchy spring summer shoes series next 2014: Dr., Romanelli, x, Converse, new Chuck, Taylor, 1970s, Shanghai release NikeLab recently will be a variety of star shoes classic design together, the relea jordan 3 katrina 2018 se of this new Free Huarache Carnivore running shoes. The first wave of the black color is released, with the leather mesh material with low tube shoe body contour, and the adjustable heel vamp straps and buckles from Air Carnivore, let more cash 80s retro temperament. 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The shoes are priced at $95 and are now available on Supra's official website. Air Jordan 5 "Bin Lab 5" personal customization appreciation 2013-12-09 00:11:24 2013, as the Air Jordan 5 anniversary, Jordan Brand launched countless colors this year, and custom footwear enthusiasts also naturally customized target locked in this popular model above. 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In the five day of the exhibition, the reporter found that many enterprises have launched new products developed, these products are either environmentally friendly, or have a unique style. A lot of enterprises to expand the market bid farewell to the past, the simple price competition, this shows that after several years of innovation and brand implementation, Shishi clothing enterprises quality has been further improved, the product is gradually moving towards the independent brand. Although the impact of the financial crisis has not been completely eliminated, but many lions enterprises expressed confidence in and strive to get back the previously lost orders. Wangzai costume officials think, want to grab orders, the most competitive and creative products. products are the core of the competition in the future market, but also a tool to win the terminal. In the economic downturn, innovation is still the key. It is understood that, recently, many brands of shoes, Shishi clothing enterprises to enhance new product innovation, strengthen the humanized design in the field of clothing, embody the people-oriented spirit since the fourth quarter into the clothing enterprises pay more attention to the. The industry believes that, at the end of the fourth quarter, the last ditch effort is for every entrepreneur to consider, and innovation remains the key. How to break through, from the product and image to start with, is necessary, but also the first to do. (Editor: admin)More than last year Fragmentdesign Fujiwara HIROSHI and FC REAL BRISTOL of the Qing Yong Haowen adding fuel to the flames, there are gold, silver and launched in six city as the theme of the CITY PACK NIKE BENASSI, new power straight to become the 2014 annual rise of slippers. 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