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& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] Smith Barney Nike and other brands to tell you how to play the seven cross-border marketing. First, Smith Barney ten million heavily "wonderful, said," cross-border cooperation with Alipay 2014 ?? 11 ?? news, Metersbonwe profile speaker announced the first domestic title people show up, "Wonderful, said," The program is composed of iQIYI Ma Dong studio produced, Kevin Tsai and two well-known artists to join any Xiaosong mentor, known as the collection of the world's "most likely to speak Chinese," the man with the Competition eloquence and strength. Metersbonwe brand leader said that he was optimistic about the iQIYI influence as the leading video entertainment platform, and look forward iQIYI cooperation can enhance Metersbonwe brand influence and brand image among young audiences in . According to Metersbonwe brand responsible person said, in line with the title, Smith Barney will also design appropriate O2O promotion activities, including the promotion of national stores and online shopping network state official mall promotion. This collaboration with iQIYI "wonderful theory" is the title for the first time Smith Barney brand network variety show. 11 ??? news, Metersbonwe and Alipay announced a strategic cooperation in the future users will be able to use Alipay wallet Metersbonwe stores, "personally pay" payments, while Smith Barney also settled in Alipay public service number wallet, Users can use the phone to make an appointment fitting, binding membership cards and other functions, currently Yanqing Hangzhou Metersbonwe store can already experience. Metersbonwe relevant responsible person said, hope that through cooperation with Alipay to provide more technological sense of fashion experience for members, improve value-added services provided to Members, implement open online and offline consumer experience. Second, cross-border mergers and acquisitions hundred round pants industry electricity supplier In the domestic textile and apparel industry generally difficult business background, one hundred round pants industry is also facing the inevitable contraction storefront, inventory pressure, falling profits and other issues. 2012 and 2013, the company net profit fell 23.78% and 40% respectively; the first three quarters of 2014 to 52% decline in the expansion. In order to find new profit growth point, in July this year, one hundred round pants industry bulletin intends to issue shares and to pay a combi cheap foamposites nation of cash, the price of 1.032 billion yuan acquisition of cross-border electricity supplier Global Tesco 100% of the shares. Global Tesco is a focus on cross-border retail outlet vertical class e-commerce, in a plurality of vertical categories of clothing and electronics have world-renowned cross-border B2C sales site. Tesco sells its products worldwide to apparel, 3C electronic products based. October 30, said completion of the Acquisition. hundred round pants industry believes that the acquisition of Universal Tesco hundred round pants industry is not only in line with the current product positioning, but also take advantage of the global Tesco in the electronic retail business, the integration of its B2C, large data operations, online advertising, vertical type Retail electricity providers and third-party platforms and other high-quality Internet experience gene, creating the next hundred round pants industry interaction online and offline resources, digital marketing and supply chain optimization combined domestic sales of cross-border co-clothing retail ecosystem perspective. Tesco's global platform is currently registered number of users exceeded 600 million, one hundred round pants industry direct access to the global internet resources and user resources to carry out their cross-border Tesco's online business. Third, Semir into the children's education and training market 2014 ?? 7 ?? news, Semir clothing juveniles Group Co., Ltd. and Hong Kong Rui signed the "asset purchase agreement" educating John Core IT purchase juvenile Group Co., Ltd. held a 70% interest, the transfer price in accordance with infertility Han Shanghai 2013 2.5 times the annual revenue of this transaction as a valuation basis for 102.2 million yuan. Industry insiders say, Semir clothing after years of operation, the successful operation of the barabara brand-oriented children's clothing business, and achieved a leading position. The company currently has more than 3,500 children business shops, more than 500 million VIP client resources, and has more than 400 full-time employees of the e-commerce company, in the channel, customers, management, product development, supply chain resources, online and offline operational and other obvious advantages. The company through the acquisition of 70% stake in Shanghai's fertility John into children's education and training market, with the advantage of educating Han Shanghai brand, and other aspects of professional competence, combined with the company in th cheap air jordans e channel, customers, management, capital strength and other resources for China to carry out resources for children education market integration, help to promote the development of Shanghai Han educating children to become China's leading education companies. Semir clothing, said the future the company will continue to carry out investment and merger and integration of resources for children's education, animation film, games and other related industries, will build the company into an integrated one-stop service platform for children. Fourth, the international giant Nike, Adidas fashion cross-border chase female users 2014 In December 2009, following the Adidas opened in Beijing China's first women's store, Nike iAPM shopping center located in Shanghai China's first women's Experience Store also opened a mysterious veil. China's first women's Adidas store in Beijing Financial Street, Xicheng District, three shopping centers, and LV, GUCCI, Zegna and other luxury brands for the neighborhood. It is not difficult to see, Adidas Women stores are not ready for the mass consumer groups entirely, its objects and services should be more inclined to high-end consumer groups. Women Adidas store mainly by selling products is different, more like the Nike Women store experience women's sports club. An area of ??420 square meters of Nike Shanghai iAPM woman experience stores in addition to providing about 100 models of sports products, the store also installed the Nike + Mainland China's first gait analysis system. Experience store will be invited from time to time fitness instructor, health professionals and private sports style consultant interact with consumers. Behind Although the woman on the sports market stores in the future will not become the absolute mainstream, but Nike, Adidas store opened woman is worth learning the local sports brand. Nike, Adidas opened woman shop approach, in fact, through the creation of specialized stores for women, to understand the real needs of women, where consumer groups, in order to make improvements on other products sold in stores comprehensive and do well with female consumption person communication. It is undeniable that men and women demand for the product is a big difference. Consumer groups such as men tend to be rational shopping, shopping strong purpose; and female consumer groups, by contrast, later on the more emotional, impulsive consumption is strong. This difference in purchasing behavior, in fact, is the need for brand owners in advance to jordan 3 katrina 2018 give attention. Five Younger curve involved in private banks 2014 In July 2009, Bank of Ningbo Younger announcement that shareholders receive a "letter about changes in stake," Younger holds shares of the company 350 million shares, representing 12.16% of the company's total share capital. Reporters found that, after this overweight, Younger stake to stake Bank of Ningbo from Ningbo bank's largest shareholder OCBC Bank's 13.74 percent was less than 2%. Younger said that within the next 12 months, intends to continue to holdings of shares in Bank of Ningbo. The reporters found that the proportion of shares and Bank of Ningbo Youngor major shareholders one step. Insiders told reporters that if the future really be controlled Bank of Ningbo Younger, that future will be similar to the Bank of Ningbo, China Minsheng Bank, the major shareholder can control the bank to, private banks can make a transition. It is understood that Bank of Ningbo Youngor and Ningbo same enterprise, while Bank of Ningbo listed Youngor it holds 179 million shares, in 2010, Bank of Ningbo Youngor subscribe non-public offering of shares 7050 shares, third quarter of 2011 to 2013 in the second quarter, we continued to sell holdings of Bank of Ningbo Youngor shares, but since the fourth quarter of 2013, Bank of Ningbo Younger began holdings. Six, Uniqlo introduced Starbucks 2014 United States in August of Macy's, Target and Barnes and Noble bookstores supermarkets have successively introduced Starbucks. Uniqlo in the shop put a sofa, table, chairs and an iPad station for customers to use. To be able to retain customers more for a while, they can increase their chances of in-store shopping. Moreover, Uniqlo also sponsors the New York Museum of Modern Art next door (MoMA) Friday free open plan, followed by further collaboration with MoMA, offering a limited edition clothing accessories "SPRZ NY", using a well-known contemporary artists Andy Warhol, Jean-Michel Basquiat , Sarah Morris, who's paintings, as many as 200 kinds of products, including, stores and sales sites handbags, T-shirts by Uniqlo worldwide. Other clothing brands have launched cross-border cooperation, Gap concept store began selling third-party magazines, books and other non-apparel products, Ralph Lauren company's Club Monaco to Brooklyn popular Toby's Estate Cafe and New York The famous The Strand bookstore invited his flagship store; designer John Varvatos even opened his shop in the bar. seven, H & amp; M ought transboundary play at home buy cheap jordans online 2014 ?? 1 ?? H & amp; M home home series officially entered the Chinese market, as of the end of August, in Beijing, Shanghai, Hangzhou, Shenzhen and other cities have even opened seven large flagship store, and it will open in the second half four. 2011 ?? ZARA home to China so far, has opened nearly 20 stores, and the first half of last year, sales rose 30 percent, higher than the Group's flagship brand Zara-year growth rates in many. However, the fast fashion industry to do at home, in a foreign country is not new. Early in 2003, the fashion apparel giant ZARA started doing cross-border household products, bed linen, tableware and bathroom accessories and other household fabrics. Today, 11 years have been developed, although there are no official statistics specific share of sales, but another brand of cross-border point of view, this market share is gradually grow, rather than reduced. Sources pointed out that the Japanese chain Muji home life has also announced that executives hope that the future number of stores in China to expand from the current 100 to 1,000. Insiders said: as clothing, we are selling products in a concept, however, it is not just selling products, clothing is just a carrier, sell lifestyle is to sell. Mash shop "mixed" is another of VIP guests, "ride" is their brand value. Mash-up will be more companies are willing to try a business model. But how to find consistent with their own brand of culture, services, ideas and industry partnerships to make clothing brand investment to achieve the maximum benefit of marketing is the future of cross-border business thinking points. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner:. Cartelo shoes)Nike Free Woven turquoise color new figure exposure 2013-12-08 22:56:08 Nike Free Woven turquoise color in the online exposure a new set of photos, a modern version of the classic Nike Free Woven features a turquoise knit uppers, yellow and beige stripes across the toe, and increased comfort and flexibility. This shoe will be held in February at select Nike Sportswear released. Nike Flyknit Lunar1 + new color release 2013-12-08 22:59:27 Nike Flyknit Lunar1 + must shine in 2013, has a pair of purple fluorescent green Nike Flyknit Lunar1 + exposure on the network. And subsequently exposed commercial information. Like friends can look at. Nike Flyknit Lunar1 + Num: 554887-505 expected release date: 02/14/13 expected sale price: $ 160 adidas x Raf Simons OZWEEGO 2 "Red" release jordans on sale mens d 2015-08-25 11:00:06 Raf Simons and work together to create OZWEEGO adidas shoes has launched the second generation, the shoes with a highly personalized exterior design, has been the favorite of the public, a few days ago adidas adidas Consortium's high-end feeder add again for shoes a brand new color, the brand with all red render shoe body, the details into the "bubble" effect, and equipped with FORMOTION outsole and ADIPRENE & reg; + cushioning systems, so comfort shoes guaranteed to be perfect. & nbsp; The Good Will Out x ASICS Gel-Lyte V "Koyo" on sale soon 2014-10-20 16:03:35 Earlier this to introduce the well-known German shop The Good Will Out with Asics to launch joint shoes will be on sale this weekend in major designated shops in the world. Designers use red maple leaf design source, the red pavement as a whole body of the shoe, the choice of yellow and green modified details. Shoes overall has a strong flavor of autumn, the material terms of the choice of suede and leather made complementary so that the overall texture of the shoes also prominent. Like friends do not miss it on weekends. & nbsp;from London sports shoes brand Foot Patrol and classic Clarks to launch joint Tawyer FP, with a new line of most contemporary fusion, timeless style create eye-catching novelty. The shoe body is lively color delicate weave, there are brown rice, bright color blue white red and white, comfortable rubber soles, and in the posterior segment of the toe part is lined with thick flannel suede, shoelace to create new styles exotic beaded, white soft leather for shoes lining and insole, collocation OrthoLite. # are A.P.C. X. # tide brand Nike fall 2013 Air Max 1 branded shoes series # and NB996! 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Superstar LIL Stan Smith 'jackets and shoes each have two flower color: a deep blue on the basis of the golden and Pink Embroidered all over, while another is to cream yellow as the main theme, and through the red, gold and green. This is only limited to 200 Jacquard series will be landing Adidas Originals Berlin flagship store, No74 and Paris in May 30th No42 and adidas.comadidas Originals specify the store = PHARRELL WILLIAMS Stan Smith Jacquard shoes from the simple color, wave point pattern to a unique two hand-painted version, PHARRELL WILLIAMS has brought many people the impression that deep Stan Smith, this time he will again this pair of classic shoes as a blank canvas, unreservedly to sway in the creative. In this limited Jacquard series, Pharrell has developed a European style romance for the classic tennis shoes through the luxury design. Transfer funds from Paris as a fledgling French BMX manufacturer, Bogarde recently in a unique way spent his first birthday -- France and most well-known fashion concept name Colette together, bring a super exclusive BMX bike. this BMX bike to the iconic "Bogarde" model is modeled, with a retro style chromium alloy body and wheel group and a car before you use the iconic blue and white color. Colette iconic blue and white dots decoration also appears in the body and the handle of the bicycle parts, and frame and handlebars anti-collision foam, to print full representative Colette blue wave point lambskin wrapped, as a whole add many luxury flavor. also Colette signature style logo by the Par jordans on sale online is artists Toma Pegaz hand carved on the car frame, as printed with the words "Bogarde" yellow saddle, exudes some retro flavor. This BMX has Colette on pricing for 1800 euros at. BMX is here to remind you, oh no brakes, so I want to ride to go outing is totally inappropriate, please understand.Nike last year made shoes technology flyknit transplanted to RosheRun shoes and the flag of the patent on, design a Roshe run variation version Roshe run flyknit shoe, bring freshness to Roshe run. And in 2015, manufacturers will continue to will continue Roshe flyknit way, more the first disclosure of the two upcoming color design let everyone preview; light gray and dark gray, the match has its own characteristics, also for use of home bring a comfortable experience. Shoes will be available in February 5th through the Nike.com and other specialized stores. immediately download and install the artifact to grab a shoe artifact APP-- when the guest artifact!! WeChat search "dunkhome", open the WeChat service number to the lower right corner can be downloaded and installed!! source: HBThe Air Jordan 12 ??Flu Game?? is another Air Jordan 12 colorway that will be releasing in 2016, along side the Air Jordan 12 ??French Blue?? and other Retro/OG Air Jordan 12 colorways. Advertisment One of the more iconic Air Jordan 12 releases is the ??Flu Game?? edition, which was worn by Michael Jordan during Game 5 of the 1997 NBA Finals against the Utah Jazz. His Airness put up 38-points all while suffering a flu-like symptoms. The Air Jordan 12 ??Flu Game?? was originally released back in 1997, then later retro??d in 2003, followed by another re-release in 2009. However, the 2009 pair didn??t meet ??OG?? standards as they were built with a nubuck upper that included detailing on the heel as a nod to the year and points Michael Jordan scored that day. Now they??re finally set to return as a remastered version for 2016 and will release just like they did when they were OGs. The shoe features a full Black-based upper with Varsity Red accents throughout. Air Jordan 12 Flu Game 2016 Release Date Check out the additional images below and look for the Air Jordan 12 ??Flu Game?? to make its retro debut on May 28th, 2016 at select Jordan Brand retail stores. The retail price tag is set at $190 USD. Air Jordan 12 ??Flu Game?? Black/Varsity Red 130690-002 May 28, 2016 $190 RELATED: Air Jordan Release Dates UPDATE: Check out these exclusive detailed on-feet images of the highly anticipated Air Jordan 12 ??Flu Game?? that re air jordan 11 space jam for sale tros tomorrow, May 28th. Images courtesy of @LapstoneandHammer. UPDATE: Finish Line will be one of many retailers carrying the Air Jordan 12 ??Flu Game?? release that debuts on May 28th. Check out the latest images below. UPDATE: Get a detailed look at the remastered ??Flu Game?? 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I trust this shoes can meet your requirement! source: Dragon seven Jordan Future officially released six women's GS / Jordan 6 Rings new color matching comments on last article: Jordan Future officially released the next article: Six champion female / Jordan 6 Rings GS new color adidas Originals has always maintained a good cooperative relationship with the Japanese bags brand PORTER. And this year, PORTER brand created the 80th anniversary anniversary of the important moment, and this year is also Stan Smith back hot Retro jordans for sale years. Thus, the joint commemoration of the two sides will also be released, there is no doubt that the use of Stan Smith shoes design, of course, black and orange nylon material is an indispensable theme element. Two pair of shoe laces are available with the PORTER Adidas Originals also comes with a special shoe shoe bag, priced at 16000 yen, in June 20th began offering. 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Adidas Pure, BOOST, X, Multi, Zero, pink, new color to the next article: white and all black, simple choice, Nike, Air, Max, new color series World Cup inspiration of the French team not to go to Brazil or even idiotic powder can also do not play football to support its Nike Roshe Run color to france! Following two national teams from Brazil and England earlier& nbsp; & nbsp; & nbsp; [Chinese shoes Network - News Analysis] Since the nationa jordan retro 14 white/fuchsia blast/black l football in the Asian Cup kicks off, just replace the Orangemen sponsor Adidas, Nike momentary limelight without the two. Plus in the group stage last night to beat the Korean team ho to take three in a row, the Orangemen are now not only bursting with popularity, its commercial value is to be unanimously optimistic. At the end, Nike with 1 billion yuan of 12-year shirt sponsorship amount signed Orangemen, when someone said Orangemen earned, but now it was said that Nike earned. Nike and the national football signing in the end is to make the pay? In the end how the commercial value of the national football? Yesterday, the reporter interviewed key way Beijing Sports Advisory Co., Ltd. CEO Zhang and Deputy Secretary General of China Institute of Industrial Science Branch SPORTS ????? other experts, they have said that the value of the national football far more than one billion in fact, just because the current Chinese football is still at a low level, so prices can only be set at one billion yuan. " shirt sponsorship amount reached in the world Orangemen than what Argentina also popular? pick any two periods of former national football shirts, no matter how far separated, still be able to immediately find a lot of common design elements. Red and white color, clean, not fancy patterns, clothing and body or the classic adidas three bars on the sleeves, the Germans insist on sweeping. Since 1979, Adidas and Orangemen companions, although the two sides of the honeymoon period is long past, but no one can think of, the divorce would come so quickly. 35 years spend fate, once cleared, once the "never betray," "life and death" Today the exchange is a trace of bitterness. As a latecomer Nike, once made available to the national football about 12 years, although the official did not disclose the amount of sponsorship, but the feedback variety of channels, as well as including the "Sports Weekly" of the media, including reported one billion yuan of total sponsorship should be a more reliable figure. The 12-year one billion yuan on behalf of what? Represents an annual amount of about 11.5 million euros of sponsorship. At present the national team's shirt sponsorship deal, the highest Nike-sponsored French national team, an annual fee of up to 42.6 million euros. England ranked second, 32.5 million euros annual fee. Brazil national team shirt sponsorship contract currently, every year there are 30 million euros richer. By contrast, the investment is not as Adidas, Nike, after the World Cup win, the German team's shirt sponsorship amount of 5 million euros soared, reaching 30 million euros. Puma sponsored the Italian team, need to pay 20 million euros per year, while another South American giants Argentina, because there is no year-round champion, shirt sponsorship cost is relatively low, Adidas signed a contract extension in 2011, an annual fee of only 800 million euros. In 2008, the Russian national team is selected as the Adidas jersey supplier, annual fee of 10 million euros. The Netherlands and Portugal both Nike's national teams, every year from Nike is about to get about 10 million euros. hard to imagine, now hovering in the world rankings Orangemen 100 or so suppliers on the shirt sponsorship amount has successfully reached the world, even more than the World Cup runner-up --- Argentina. "For 12 years, one billion of the price, no official announcement, no one can say that is not true, but confidence is high indeed." Deputy Secretary-General of China Sports Science Society of Sports Industry Branch Chenxi Yao told Chengdu Business Daily reporter yesterday interview, said that the Orangemen in the sponsorship amount over a number of teams, in fact, not surprising, "China has the advantage of population base, Nike is needed is advertising effect, add up all the fans of Argentina, perhaps not the number of China as a province and more, when the game is broadcast, how much the audience determines the running this ad have to pay the price. " If you release threshold There are sponsors willing to pay big money? As the most direct reason to cooperate with the national football partner of 30 years, in the end there is no contradiction can not be solved, why should we give up national football Adidas?, Perhaps because Orangemen dismal results. In China, the national team's jersey sales figures never affect the financial statements of adidas, adidas in the previous year are willing to tens of millions of yuan to support the national football reason, in fact, more like a purchase of commercials. The opportunity to be front of the TV to watch tens of millions of viewers, Adidas willing to pay. But in recent years, the national football aging lineup, the coaching change frequently, anti-gambling fight football team also contributed to the turmoil in the major events in the repeated defeats, the Orangemen fell to the bottom of the image, in the end how many people will continue watch the national football competition, adidas can not be estimated. One side is the team scores decline, one side is sponsorship fees rise, not fall, Adidas has finally lost patience. As high Skyline Adidas Greater China chief executive, said: "Assessment of whether one team or player and brand match is very important, while sponsorship contracts must comply with commercial interests." In this case, Nike's strong intervention, nature is just right, "squeeze wife, successful host" has become a reality. But given such a large investment, Nike in the end what is needed? Nike took over the "China Team", apparently do not expect much cash from commercial interests on the shirt sales, after covering all Super League club shirts equip interests, and then harvest "of China Team 'equity, Nike football in the layout of the Chinese market is very complete. Although the Chinese national team jersey never longer marketable, but regardless of Nike or Adidas, or gene football international sports brand Puma example, sales of football-related products in China in recent years, has emerged as a strong upward momentum, and this is directly related to overall warming of football in China. national team jerseys and related products, although there are not many business prospects, the market share of possession, to look forward to the future development potential of the reasons for this is Nike make strategic decisions, just as a few years ago to buy the dips Super Nike same. The "Football Weekly" editor in chief of Asia Fu Yu said that a country's national team represents the peak level of football, but also represents a national football ecosystems commanding heights, "So from this perspective, the national football jersey renewal club, let me withdraw predecessor somewhat unexpected, it was said Nike's amount is large, in fact, if liberalized competition, does not limit the threshold, then the amount may be greater. " Beijing Road Sports Consulting Ltd. Key CEO Zhang also believes that Nike chose a good time, "Adidas is a traditional brand of football, although Nike strong entry in the last ten or so years, but compared with Adidas, still have the gap between this and the inherent thinking about the people. But now with the support of national policy, China has a lot of 90 children begin to focus on the Orangemen, they are not affected by the influence of traditional thinking, Nike election at this time settled in China market Perhaps it really possible to replace Adidas's position in China. " Many areas have not been developed Orangemen commercial value will be higher "In fact, the commercial value of the national football, has not yet been fully developed." Zhang said through a series of setbacks after 10 years without competition, and 1 to 5 lost to Thailand, the Orangemen's image has fallen to the lowest can even be said, to a certain extent already rotten, "in this case, Chinese fans have become accustomed to the Orangemen's normal, more chill. In this case, in fact, be more tolerant blame." Zhang believes that Adidas is worried about the attention, in fact, some unfounded, "We have had a child, or have heard of an experience, the parents tell the child, if the test well, do not go home, but in the end How many children were evicted from their homes? Fans curse Orangemen, in fact, is the same reason. " "since most Recently, the Orangemen have warming trend, otherwise, it is impossible even Orangemen translations are so red. And such a situation, in fact, as early as Adidas quit before it presented. After all, from the policy on, already inclined. "Zhang said, for why Adidas chose to leave, he did not understand, and Nike is definitely chose a good time. "on the current environment, the football is about to get better, whether it is from the policy or social environment, Nike entered the Chinese football market in such a case, it is very wise." Zhang said that Nike currently occupied the most practical one, is shirts, "but there are many hidden Orangemen commercial value has not been developed, such as image, in this regard, Ping An Insurance walk in the front, for the national football players provide a 'golden leg Insurance' let them be a relatively large concern, and as far as I know, then, there will be more people or groups into here, such as some games, some of the public to raise websites. " For Zhang's statement, Chenxi Yao also agrees, "it has been the image of Chinese football, because performance reasons, some dust. Today, these values ??are being developed, of course, such a development is not because of one or two games The reasons, but because they support the State and society, in this case, the Orangemen value in business, will only get higher. Like a lot of people have asked me before, the commercial value of the national football in the end how much I can only say that a lot, because China is a big market, but because the current low level of Chinese football is Dan, so its price can only be set at one billion yuan "(Chinese shoes Network - the most authoritative and most professional shoe . Industry News Media Partner: Di cat Dream & nbsp; Po Lina)